Copyrights
Copyrights grant the creator of an original creative work an exclusive right to determine how and if an original work may be used by others. Now, consider that we’re in the age of information, of content. The internet has led to
False Advertising and Puffery
The difference between puffery and false advertising is a successful branding campaign on one side and massive penalties on the other. And the line between the two can be surprisingly thin and fuzzy. So thin and fuzzy that companies competing
Right of Publicity
Publicity laws and penalties are in place to prevent others from taking control of your image and using it for their own commercial benefit. Governments and law enforcement agencies care a lot about publicity rights. It doesn’t matter whether a
Trade Dress
Trade dress is a form of trademark protection. Where classic trademarks are typically comprised of words and designs and combinations of words and designs, trade dress is concerned with the total image or overall appearance of products and packaging such
Trademarks
A trademark is a recognizable sign, design, or expression which identifies the particular source of a product or service. Trademarks touch almost every part of a business. In addition to being valuable corporate assets and the foundation of your corporate